Instaphone and Pizza Hut enter into strategic
KARACHI (May 04 2005): Instaphone, one of the pioneering and leading mobile phone service providers in Pakistan has recently gone for a strategic alliance with the renowned food giant Pizza Hut. Instaphone and Pizza Hut will now support each other in various joint promotions for both their customers. The promotions starting 1st May 2005 will be run for duration of six weeks, in which Instaphone will provide Pizza Hut with thousands of special connections free of cost to be given to its customers.
As part of the deal Pizza Hut will provide Insta's customers with specially discounted meal deals of varying value. This promotion will be applicable at all Pizza Hut outlets across Pakistan.
Instaphone and Pizza Hut both will promote their respective promotional activities with adequate media support and provide adequate branding space to the other partner on all media vehicles.
Commenting on this exciting strategic partnership from Instaphone, Adnan Ahmed, National Marketing Manager said, the joint promotion with Pizza Hut is a great opportunity for Instaphone to create new interactive opportunities for our large and diverse customer base. By partnering with Pizza Hut a chain that is massively popular particularly with young, our core target user group, we want to create a synergistic partnership that will be to the enjoyment and benefit of both our clienteles".
Instaphone has had a proud history of firsts. It was the first company to take mobile phone services to every province in the country, the first to introduce free roaming and free incoming.
It also introduced the concept of Calling Party Pays (CPP) to the industry. The company also drastically reduced tariffs for SMS & airtime on its networks which were very well received by its large subscriber base and very recently launched Insta Share - Prepaid Balance Transfer - an innovation that's a first of its kind.-PR
Copyright Business Recorder, 2005