Daimler-Chrysler project by year-end
By Imran Ayub
KARACHI: The world auto giant Daimler-Chrysler is likely to kick off $5.85 billion project by the end of 2006 for starting production of Mercedes-Benz trucks, both commercial and military, buses and Mercedes cars to create a vendor industry in Pakistan.
According to a senior official, two groups - Daimler-Chrysler and Coastal Group - had been working closely with the institutions concerned with an aim to start the project within next few months.
“We can’t speak anything on behalf of investors,” said Muhammad Jehangir Bashar, Secretary, Board of Investment (BoI). “But we all are sure that it’s a very serious plan of investors and is likely to be initiated by the end of this year (2006).”
He said that both the groups were continuously working on the proposed investment plan with the local institutions including the BoI and authorities concerned. However, he said, it was a little bit early to give the exact month for the start of the project.
The government last month announced the plan of Daimler-Chrysler and Coastal Group to invest $5.85 billion in Pakistan by starting production of Mercedes-Benz trucks, both commercial and military, buses and Mercedes cars of various types to create a vendor industry.
As per the announced plan, Coastal Group would make all the financial investment in the project, while Daimler-Chrysler would transfer technology. A 1,200-acre land near Sheikhupura has been offered by the government for the production plant, which would create 5,000 jobs directly and indirectly.
Industry players and analysts see the foreign investment in the particular area as a fresh windfall for the growing local auto industry, which may inspire others to mark Pakistan to expand their business.
“Daimler-Chrysler seems eyeing Central Asian and Afghan market to export its products after manufacturing in Pakistan,” said Farhan Aziz Khan, an analyst at Noman Abid and Company Limited, a local brokerage house.
He said after the revised tariff structure announced by the Engineering Development Board, Pakistan offered the most lucrative business for the auto manufacturing companies across the world.
The EDB announcement last week rationalised the duty structure on off high-way dumpers and other trucks of five tonnes and above capacity.
The fresh structure reduces the duty rate of trucks of five tonnes and above capacity to 40 per cent and that on their CKD kits to 10 per cent.
Similarly, dump trucks and trailers for prime movers have also been placed in the same duty slab while customs duty on the import of prime movers has been reduced to 15 per cent and it has been exempted on their CKD kits to the extent of non-indigenised parts.
Farhan sees the foreign project as the huge investment plan by Daimler-Chrysler, which he says would more work as assembling shop for its export-focussed production.
“Daimler-Chrysler is likely to attract military-based production coupled with good potential market offered by Pakistan where local capacity is as low as 3,000 a year,” he said.
The German auto giant Daimler-Benz AG in 1998 announced the largest industrial merger in the history with the Chrysler Corporation of the United States. The new company, called Daimler-Chrysler, is the world’s fifth largest carmaker with combined revenues of around $130 billion and a combined operating profit of around $7 billion with a combined workforce of more than 420,000 employees.
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